Connecting young adults to nature

project scope

We conducted a thorough analysis of the client's business and the textile arts market. Based on our research, we developed a new brand strategy that centered around the idea of "Connection to Nature." We wanted to position our client as a knowledgeable and approachable expert who is passionate about helping students develop meaningful connections to nature.

results

The branding project was successful in helping our client grow her business and attract new students. The new brand identity resonated with potential students, and the "Growing Together" messaging helped position our client as a knowledgeable and approachable expert. The revamped website and social media presence helped increase the client's visibility and attract new students.