Figure out who your ideal audience really is

group of people sitting on gray concrete stairs

You can’t build your audience by accident. When there are hundreds and millions of people out there, finding the right one is the biggest challenge.

You need dedicated efforts and a methodical approach to find the right audience who will be interested in your products and services.

When you are planning to build high-value content that can generate interest from your audience, knowing your audience is the first and the only thing that you should care about.

Chances are that you already know something about your target audience, but do you know enough?

Ask yourself some key questions such as who is the user of your product? Which age group is more likely to use your product? Who are they following on social media? Who is their hero on social media? When are they most active on social media?

Without answering these questions you are unlikely to find the right audience, thereby failing in your attempt to market your product to the potential customers.

Marketers are constantly on the lookout for new techniques and tools to identify and engage with their target customers so that they can offer them something valuable.

With the advent of technology, a variety of tools has made it possible and easy for marketers to conduct the search for their right audience with much more ease and perfection.

Here are 5 tools that can help you to decode your target audience.

  1. Google Analytics

Google Analytics is a tool that helps you to find out the interests of your audience. You can extract data relating to your audience demographics that include age, location, gender, behavior, device used, interests, language and much more.

With the details extracted by Google Analytics, it’s easy to find the context thereby helping to find exactly the audience who is interested in your products and services.  This is a list of people who have a higher likelihood to become your customers.

The data provided by Google Analytics will offer your the opportunity to connect well by planning the perfect campaigns that are most suitable for your audience. You can share the right type of content that will be useful and informative with the help of this audience data.

  1. Cloohawk

Cloohawk is an intelligent social media assistant that will assist you to grow the right audience for your products and services. The tool has the ability to dig up and generate a list of people who are most aligned to your interests. These are your potential followers.

Cloohawk can locate your target audience. It looks for people who are active and who relate to your niche. The list of people is derived from Twitter based on their profile, their areas of interest and their recent activities. You can generate a list of potential audience who are talking about your interest.

Furthermore, Cloohawk offers automation features that allow you to automatically follow people based on their interests and behavior. Knowing your target audience’s interest is the key to your products and services, as well as to design your marketing efforts to meet their needs.

  1. Audiense

Audiense is yet another social media management tool that is designed to identify the right audience that is most relevant to your business.  This tool is capable of finding a large audience that is perfectly matched to your brand.  

Audiense will assist you to not only identify the audience but also to personalize the messages and deliver it effectively to your audience.

With the help of the social data available, the tool will analyze the interests and behavior to understand and shortlist the audience most suitable for your brand.

The filter options in the tools will allow you to create a report that is most relevant and thereby enable you to focus on the most important audience segments.  The tools will analyse all connections between people with the help of machine learning and will instantly give your target audience.

  1. AgoraPulse

AgoraPulse is a social media management tool that enables you to understand your audience.  From a single platform, AgoraPulse enables you to engage with your audience and followers.  

This tool gives you the capability to segment your audience based on age, gender, interest, location, industry , spend or whatever that matters the most for your business.

AgoraPulse allows you to consolidated information regarding your audience who is viewing and engaging with your business. This information can be used to reach out and serve your target audience better.

The tool helps you to customize messages and texts based on earlier conversations so that you can reach out to potential customers with useful information based on their past conversations.

  1. QuickSprout

A successful social media marketer knows how to clearly identify the target audience.

QuickSprout is a social media management tool to help marketers to identify the target audience. This tool can be used to conduct research on various factors thereby coming up with a customer persona.  

Unique and individual profiles of your customers based on their likes and behavior is called as a customer persona. QuickSprout can help you to build a persona that will represent the ideal audience that any marketer would wish to have. The tool will prepare the personas based on demographics such as interest, language, age, location, gender, education, spending habits, etc.

With the help of the unique personas of your audience, you can design and optimize the content that has to be shared with your audience. You can also build audience-specific marketing campaigns based on the personas.


When it comes to picking the right audience, there’s only one rule – Choose the audience that you care about.

You may get swayed towards more than one audience that could work for your brand, but stay focused and pick the relevant one at the end.

Marketers generally tend to do the mistake of trying to please many people. But that will not work.

Don’t build an audience who doesn’t want to buy your product.

Social media management tools help you to find customers based on interests, geographic distribution, gender, age ranges, purchasing power and habits, behavior and many other insights.

The more specific and targeted you are, the better your chances of finding the right audience.