Strategy, Branding, Web & Digital
The main challenge was to address the compartmentalized messaging and fragmented understanding of the organization. After a rather extensive research process led to distilling key insights into three distinct themes: brand identity, external communications, and internal integration.
The final deliverables directly addressed these themes, which included a comprehensive brand and communications guide, storytelling/resource hub, website audit, and KYFS ambassador toolkit.
A communications strategy plan helps KYFS leadership to better target their outreach efforts.
A set of brand guidelines to align KYFS’s materials form multiple programs.
A webpage to illustrate ways the design guidelines can be achieved and to act as a hub of resources KYFS advocates.
Deeper connection to community
– Tangible representation of programs
– Increase visibility into other services
– Create brand advocates out of believers
Ready to bring your ideas to life?