Design Strategy & Consulting






Strategy, Branding, Web & Digital


The main challenge was to address the compartmentalized messaging and fragmented understanding of the organization. After a rather extensive research process led to distilling key insights into three distinct themes: brand identity, external communications, and internal integration.

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Project Deliverables

The final deliverables directly addressed these themes, which included a comprehensive brand and communications guide, storytelling/resource hub, website audit, and KYFS ambassador toolkit.

A communications strategy plan helps KYFS leadership to better target their outreach efforts.

A set of brand guidelines to align KYFS’s materials form multiple programs.

A webpage to illustrate ways the design guidelines can be achieved and to act as a hub of resources KYFS advocates.

Project Results

Deeper connection to community

– Tangible representation of programs

– Increase visibility into other services

– Create brand advocates out of believers

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