lead generation campaign.
The objective of this project was to create a unique and engaging email campaign for a global construction company.
I crafted a holiday-themed email teaser and microsite to serve as the landing page for the entire campaign. In the spirit of giving, the site is filled with a long list of healthy tips and resources, styled like an advent calendar. Each day a new tip was revealed, creating a more authentic connection with potential customers, and building confidence in the brand.
increasing sales leads.
DPR Construction sent around an email to its customers, using the opportunity to talk about its recent healthy workplaces campaign — and prompting readers to consider making healthier choices in the workplace, one nudge at a time.
The timing for this sort of marketing is impeccable. The new year is synonymous with making resolutions, and DPR used this email to harness that energy, redirecting attention to a landing page that helps people find simple, healthy tips.
The site also offers a free copy of the book ‘The Healthy Workplace Nudge’ — a helpful tool for their target audience and extremely relevant to their commercial office product, proving itself to be a really valuable lead generation strategy for them.
By the end of January, the campaign had generated:
- 60,000+ organic visits to the website
- 7,000+ net-new leads for sales to work
- 500+ sales opportunities (that the sales team generated from the 7k leads)
- $50 million in net-new customer lifetime value